Back in 2004, the area to become Loveblock vineyards was still a wild piece of land, untamed and hidden from the world. Kim and Erica Crawford have both been working in the wine industry for most of their lives and wondered what they could accomplish with this terrain: how would the unique terroir translate to flavors in wine? Could they make wine that is elegant, restrained and complex? Wine that speaks of its place and a season. The short answer is yes!

In New Zealand, land is precious; the economy largely depends on agriculture. As grape growers and wine farmers, we are custodians of this land. We must take care of it, restore soil balance and fertility without commercial fertilizers and chemical protection. At Loveblock, they have understood that the rhythm of the land is immoveable, that they need to submit to it and respect it in order to get the most from it.

The Crawfords’ want to make the best wine. Wine that speaks with the voice of naked terroir. “To do this I hired the best winemaker I know. Let me show you around Loveblock and introduce you to our people,” says Erica. These are special wines from special people.

Loveblock website